Live and die like a rock star.

 

THIS IS THE NEW TRIDENT FRESH, THE NUMBER ONEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEe, IN FRESHNESS.

 
 

TO CELEBRATE THE FIRST ANNIVERSARY OF COCA-COLA.FM, WE CREATED A PRINT AD THAT ALLOWED READERS TO TRANSFORM THE MAGAZINE INTO AN ACOUSTIC IPHONE SOUND AMPLIFIER. JUST ROLL IT UP, INSERT YOUR IPHONE, AND AMPLIFY YOUR PARTY.  

 
 

ADVERTISING - PROBABLY ONE OF THE FEW CAREERS THAT PAYS YOU TO DO FUN AND CRAZY STUFF

TV SPOT FOR GUARANÁ Antarctica, BRAZIL’S MOST POPULAR SOFT DRINK MADE WITH GUARANÁ, AN AMAZON LEGENDARY ENERGETIC FRUIT. THE COMMERCIAL SUGGESTS... WHAT IF WE USED A DIFFERENT FRUIT, INSTEAD of THE POWERFUL GUARANÁ? SUCH AS THE DROWSY PASSION FRUIT...(with English SUBTITLEs)

 

TO DRAW ATTENTION TO SKOL BEER IN THE BRAZILIAN CARNIVAL, WE CREATED A PROMOTION THAT GAVE PEOPLE ONE EXTRA DAY OF PARTYING. GOOD NEWS, RIGHT? WELL, MAYBE.

 

NISSIN, #1 INSTANT NOODLES IN BRAZIL, WANTED TO TARGETED THEIR LIGHT PRODUCT ESPECIALLY AT WOMEN.OUR STRATEGY WAS BASED ON AN unpleasant TRUTH: WOMEN’S LIFE IS ANYTHING, BUT LIGHT. AFTER ALL, THEY NEED TO MAKE UP FOR ROUTINE AND DEAL WITH SOMETHING NO MAN HAS TO DEAL WITH: MEN THEMSELVES.

 

A MONTH LATTER, ON INTERNATIONAL WOMEN’S DAY, WE DECIDED TO MAKE A UNSUAL TRIBUTE. A VIDEO CLIPE, WHERE MEN SAID SORRY IN THE MOST CUTE WAY: SINGING.

 
 
 
 

TIRED OF ALL THIS SCROLLING? HERE'S A LITTLE BREAK FOR YOU. FINALLY A WEBSITE THAT SELF-DESTRUCTS AFTER ONE MILLION VIEWS. UNFORTUNATELY, THE CLIENT DROPPED OUT OF THE PROJECT (SHOWN HERE WITHOUT THE BRAND). STILL NICE TO BLOW SOMETHING UP. ;)

 
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EIGHTEEN ART DIRECTORS AND DESIGNERS WERE INVITED TO CREATE POSTERS FOR THE MIAMI AD SCHOOL DESIGN CLASSES. THE POSTERS WERE PART OF AN EXHIBITION AT THE PINACOTECA ART MUSEUM. THIS ONE WAS MINE.


 

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ELECTROLUX KINDNESS KITCHEN IS A LINE OF HOME APPLIANCES THAT ARE VIRTUALLY FILLED WITH FOOD. FOR INSTANCE, BY PURCHASING A REFRIGERATOR, CONSUMERS RECEIVE THE APPLIANCE AT HOME AND ELECTROLUX DONATES ALL THE FOOD THAT FITS IN THE REFRIGERATOR TO A CHARITY. ONLINE, CONSUMERS CAN SEE HOW IT WORKS AND HOW MUCH HAS ALREADY BEEN DONATED.